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Since 1981, SYNERGISTICS Research Corporation has been the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry. We specialize in examining timely issues related to credit cards, debit cards, prepaid cards, checking and transaction accounts, loan and home equity credit products, savings and investments, and insurance, as well as delivery systems including branches, telephone call centers, direct mail, ATMs, and online banking and innovations.

Featured Projects

Revitalizing Small Business Checking

  • Acquisition, Retention, and Cross-Selling
  • Business Debit Cards, Packages, and Rewards
  • Online Access
  • Key Finding from a Recent Survey: The top reasons small businesses chose their primary business checking account involved convenient branch locations and having personal accounts with the institution.


Maximizing Online and Mobile Banking and Payments

  • Banking, Bill Payment, E-Commerce, and P-to-P
  • Activities and Apps
  • Customer Service and Marketing
  • Key Finding from a Recent Survey: The PC was found to be most preferred for online financial activities.