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Since 1981, SYNERGISTICS Research Corporation has been the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry. We specialize in examining timely issues related to credit cards, debit cards, prepaid cards, checking and transaction accounts, loan and home equity credit products, savings and investments, and insurance, as well as delivery systems including branches, telephone call centers, direct mail, ATMs, and online banking and innovations.

 


Branches in a Digital Age

  • Consumer Branch Behavior
  • Innovations and Automation
  • Sales, Service, and Transactions                            


    Key Finding from Previous SYNERGISTICS Research: Nearly two-thirds of consumers who recently opened a new financial account did so in-person at the branch.