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Since 1981, SYNERGISTICS Research Corporation has been the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry. We specialize in examining timely issues related to credit cards, debit cards, prepaid cards, checking and transaction accounts, loan and home equity credit products, savings and investments, and insurance, as well as delivery systems including branches, telephone call centers, direct mail, ATMs, and online banking and innovations.

 


THE FUTURE FOR PREPAID CARDS

  • Expanding Applications and Services
  • Pricing and Regulatory Issues
  • Target Market Strategies                                                                    

(Base = 1,003 Internet households)

     

     Key Finding from Previous SYNERGISTICS Research: Only a minority of consumers had purchased a prepaid card for personal spending in 2008.