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Since 1981, SYNERGISTICS Research Corporation has been the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry. We specialize in examining timely issues related to credit cards, debit cards, prepaid cards, checking and transaction accounts, loan and home equity credit products, savings and investments, and insurance, as well as delivery systems including branches, telephone call centers, direct mail, ATMs, and online banking and innovations.

Featured Projects

Optimizing Reward Programs

  • Credit Cards, Debit Cards, and Checking
  • Revenue, Retention, or Acquisition?
  • Combined Programs; Relationship Rewards
  • Key Finding from a Recent Survey: Combined credit card and debit card reward programs are highly valued by cardholders.


The Era of Self-Service Banking

  • Terminals, Devices, and Other Innovations
  • Account Management, Customer Service, and Sales
  • Channel Integration
  • Key Finding from a Recent Survey: Consumer perceptions are shifting toward a more self-service orientation with regard to branch activities.