Focus Series

The FOCUS Series is a line of  comprehensive multisponsor studies designed to provide actionable information and in-depth recommendations.  Each study includes secondary research, analysis of survey results, a concise executive summary, and an in-depth strategic commentary reflecting our opinions and insights.  Additionally, the Project Report includes graphics and detailed charts on a question-by-question basis, and a PowerPoint presentation that sponsors can use for their own management presentations.  The survey data file is also available on CD for your own internal analysis.  Early sponsors have the opportunity to review and provide their input on the project questionnaire.  Early sponsors benefit from a reduced charter sponsorship fee.

Advantage Series

The ADVANTAGE Series is a line of cost-effective research reports designed to meet today's fast-paced and rapidly changing financial services industry.  Each report provides a description of survey results, graphics, detailed charts on a question-by-question basis, and a strategic executive summary and commentary.

Monitor Series 

Home Equity Lending Monitor

The Home Equity Lending Monitor is SYNERGISTICS annual home equity lending program, which was begun in 2001.  Because the home equity market and its products are continually changing, SYNERGISTICS launched this program to track and trend important issues in the home equity market.  The Home Equity Lending Monitor includes a series of multiphase research elements including background research, a national consumer survey, and a project report.  This monitor will benefit the entire home equity team including, communications/advertising, product management, data base marketing, and market research.

• Research Design -- National Telephone Survey – 1,500 homeowners, including approximately 650 equity line/loan holders and 250 equity line/loan prospects.

Canadian Market

SYNERGISTICS has conducted research in the Canadian market for a wide variety of companies in the financial services industry. Recent studies include:

Web Seminars

SYNERGISTICS host Web seminars on a variety of important topics through the year. Each seminar provides information based on original survey data from recent SYNERGISTICS surveys, a strategic assessment, and an extensive review of industry information.

Custom Research Services

SYNERGISTICS also offers custom research services. We have 29 years of experience in financial services research, with an extensive knowledge and expertise accross all aspects of financial services. To discuss your custom and consulting research needs, please contact Bill McCracken (404) 965-7260;   This e-mail address is being protected from spambots. You need JavaScript enabled to view it .