Home Equity Lending Monitor
The Home Equity Lending Monitor is SYNERGISTICS annual home equity lending program, which was begun in 2001. Because the home equity market and its products are continually changing, SYNERGISTICS launched this program to track and trend important issues in the home equity market. The Home Equity Lending Monitor includes a series of multiphase research elements including background research, a national consumer survey, and a project report. This monitor will benefit the entire home equity team including, communications/advertising, product management, data base marketing, and market research.
• Research Design -- National Telephone Survey – 1,500 homeowners, including approximately 650 equity line/loan holders and 250 equity line/loan prospects.
Hispanic Market Monitor
The Hispanic market is a major opportunity for financial institutions. Growing at a swift clip, the Hispanic segment has become the largest ethnic group in the United States. Because of the growing importance of this market segment, SYNERGISTICS introduced the Hispanic Market Monitor in 2004. This monitor examines the attitudes and financial services profile of the Hispanic market and includes a series of multiphase research elements including background research, a national consumer survey, and a project report.
• Research Design -- National Telephone Survey -- 1,000 Hispanic consumers.
Consumer Branch Monitor
Defying the many predictions for a branchless banking environment, branches continue to be an essential element of financial services delivery systems. The branch is a direct and personal link between the financial institution and the customer and is synonymous with the financial institution for many consumers. In order to analyze and track consumer usage and attitudes toward branches, SYNERGISTICS launched the monitor, Consumer Branch Monitor, in 2005. The monitor includes a series of multiphase research elements including background research, a national consumer survey, and a project report.
• Research Design -- National Telephone Survey – 2,000 consumers.