2004

INTEGRATING E-MAIL WITH DIRECT MAIL AND TELEMARKETING  (September 2004)

• Channel Management and Effectiveness
• Impact of Marketing Overload
• Consumer, Provider, and Environmental Dynamics

A national Internet survey of at least 1,000 consumers age 18 or older with household income of $25,000+, including 200 with $100,000+.

CONSUMER VIEWS ON PREPAID CARDS (July 2004)

• Consumer Usage and Demand
• Gift Cards and Multi-Purpose Cards
• Innovative Applications

A national telephone survey of at least 1,000 consumers age 18 or older with household income of $15,000+, including 200 with $100,000+.

CARD AND PAYMENT INNOVATIONS (May 2004)

• Mini Cards 
• Contactless Payments
• Wireless Devices

A national telephone survey of 762 consumers age 18 or older.

THE EVOLVING BRANCH:  THE CONSUMER EXPERIENCE (January 2004) 

• Changing Functions, Appearance, and Staffing 
• Sales, Service, and Transactions
• Extended Banking Hours and Locations

A national telephone survey of 1,000 consumers age 18 or older with household income of $25,000+, including 200 with $100,000+.