2006

MARKETING SMALL BUSINESS CHECKING ACCOUNTS (October 2006)

• Free Checking, Interest Checking, and Packages
• Online Account Management Issues
• Selection Process

A national telephone survey of 600 owners/executives of small businesses with annual sales of $50K to $5M.  Industry categories include manufacturing, wholesale, retail, and services.

EVALUATING REWARDS MARKETING PROGRAMS (June 2006)

• Credit, Debit, and Checking
• Relationship Rewards
• Segmented Loyalty Strategies

A national Internet survey of 1,000 consumers age 18 or older.

HISPANIC MARKET MONITOR 2005 (January 2006)

• Product Profile and Targeted Services
• Language and Cultural Strategies
• Marketing and Delivery Channels 

A national telephone survey of 1,000 self-identified Hispanic consumers age 18 or older.