2004
EVOLVING CONSUMER PAYMENT HABITS (December 2004)
- Checks, Cards, and Cash
- The Movement to Electronic Methods
- Addition and Substitution
A national online survey of 1,000 consumers age 18 or older with household income of $25,000+, including 200 with $100,000+.
INTEGRATING E-MAIL WITH DIRECT MAIL AND TELEMARKETING (September 2004)
- Channel Management and Effectiveness
- Consumer, Provider, and Environmental Dynamics
- Impact of Marketing Overload
A national online survey of 1,000 consumers age 18 or older with household income of $25,000+, including 200 with $100,000+.
CHECK 21 – THE CONSUMER RESPONSE (September 2004)
- Consumer Awareness and Reaction
- Educating the Consumer
- Imaging and Replacement Checks
National online survey of 1,000 consumers age 18 or older with household income of $25,000+, including 200 with $100,000+.
FREE CHECKING – THE CONSUMER VIEW (August 2004)
- Perception vs. Reality
- Ancillary Pricing and Fees
- Acquisition vs. Relationship Strategies
National online survey of 1,000 consumers age 18 or older with household income of $25,000+, including 200 with $100,000+.
NEW STRATEGIES FOR CHECKING ACCOUNT PACKAGES (June 2004)
- Core Services and Value-Added Enhancements
- Relationship Pricing and Targeted Segments
- Acquisition and Retention Tools
National telephone survey of 1,000 consumers age 18 or older with household income of $25,000+, including 200 with $100,000+.
SELLING STRATEGIES FOR THE SMALL BUSINESS MARKET (March 2004)
- The Branch as a Sales Center
- Cross-Selling and Up-Selling
- Investments, Insurance, Treasury Management
- Relationship Managers, Call Centers, the Internet
National telephone survey of 600 owners and financial executives of small businesses with annual sales of $100K to $10M.