2006

CREDIT CARDS - MARKETING WARFARE (November 2006)

• Loyalty Issues - Brand vs. Issuer
• Prestige Cards and Rewards
• Cross-Selling Opportunities

A national Internet survey of 1,000 cardholders age 18 or older.

EVALUATING REWARDS MARKETING PROGRAMS (June 2006)

• Credit, Debit, and Checking
• Relationship Rewards
• Segmented Loyalty Strategies

A national Internet survey of 1,000 consumers age 18 or older.

DEFINING THE SMALL BUSINESS MARKET: TRANSITION TO MIDDLE MARKET (February 2006)

• Targeted Products
• Marketing and Delivery Issues
• Corporate vs. Retail

A national telephone survey of 600 small business owners/executives of small businesses with annual sales of $1M to $50M.  Industry categories include manufacturing, wholesale, retail, and services.

CONTACTLESS PAYMENTS – THE WAVE OF THE FUTURE?  (January 2006)

• Advantages and Disadvantages
• Credit and Debit Cards
• Purchasing Applications and Locations

A national telephone survey of 613 consumers age 18 or older.