2006

MARKETING SMALL BUSINESS CHECKING ACCOUNTS (October 2006)

• Free Checking, Interest Checking, and Packages
• Online Account Management Issues
• Selection Process

A national telephone survey of 600 owners/executives of small businesses with annual sales of $50K to $5M.  Industry categories include manufacturing, wholesale, retail, and services.

FINANCIAL INSIGHTS:  HISPANIC SMALL BUSINESS OWNERS (August 2006)

• Product Profile and Targeted Services
• Marketing and Communication Strategies
• Relationship Management

A national telephone survey of 600 self-identified Hispanic small business owners/executives -- 300 in the following sales volume categories -- $100K - $999.9K and $1M - $5M.  Industry categories include manufacturing, wholesale, retail, and services.

DEFINING THE SMALL BUSINESS MARKET: TRANSITION TO MIDDLE MARKET (February 2006)

• Targeted Products
• Marketing and Delivery Issues
• Corporate vs. Retail

A national telephone survey of 600 small business owners/executives -- sales volume categories -- 250 -- $1M to $9.9M, 125 -- $10M to $14.9M, 125 -- $15M to $24.9M, and 100 -- $25M to $50M.  Industry categories include manufacturing, wholesale, retail, and services.