2007

THE THREAT OF ALTERNATIVE FINANCIAL PROVIDERS (October 2007)

  • Check Cashing Centers, Payday Lenders, and Pawn Shops
  • Wal-Mart & Other Retail Locations; Kiosks/ATMs
  • Specialized Services, Prepaid Cards, and Secured Cards
  • Attracting the Under-Banked and Unbanked

A national telephone survey of 1,000 consumers age 18 or older with the following household income quotas: 400 -- less than $20K; 400 -- $20K-$40K; 200 -- $40K+.

A NEW LOOK AT CONSUMER PAYMENT HABITS (August 2007)

  • Checks, Cards, and Cash
  • Bill Payment and POS Behavior
  • Payment Innovations

A national online survey of 1,000 consumers age 18 or older with household income of $25,000 or more, including 200 with household income of $100,000 or more.

MARKETING STRATEGIES FOR THE MASS AFFLUENT (July 2007)

  • Expanding Banking and Credit Relationships
  • Channel and Delivery Issues
  • Investments, Wealth Management, and Advice

A national Internet survey of 800 consumers with investable liquid assets of $100K to $1M -- including 400 with assets of $100K-$499.9K and 400 with assets of $500K-$1M..

STRATEGIES FOR DIFFERENTIATING CHECKING ACCOUNTS (May  2007)

  • Adding Value to the Checking Relationship 
  • Rewards, Affinity, and Fraud Protection
  • Cross-Selling and Building Relationships

A national telephone survey of 1,000 consumers age 18 or older.

MOBILE BANKING: THE CONSUMER VIEWPOINT (February  2007)

  • Wireless Applications - PC, Phone & PDA
  • Banking, Bill Payment, and E-Commerce
  • Benefits and Barriers

A national Internet survey of 1,000 consumers age 18 or older.

     


Copyright 2007 Synergistics Research Corporation. All Rights Reserved
Legal Notices