Evaluating Debit Card Reward Programs

Overview

Debit card rewards are being explored, evaluated and refined.  For issuers, there are a number of major considerations involving design, implementation, and marketing of debit card reward programs. [D69]

Strategic Questions

How widespread are debit card reward programs? What rewards are most popular and will lead to increased usage? Can debit rewards change payment behavior at the POS - PIN vs. signature? Are users willing to pay an annual fee for debit rewards? How valuable are linked debit and credit card reward programs? Can a savings reward program lead to increased debit card usage?

List of Exhibits

Types of Rewards with Debit/ATM Card Rewards Would Elicit Increased Debit/ATM Card Usage Requirements Willing to Accept for Debit Card Rewards Annual Fee Willing to Pay for Debit Card Rewards Usage of Credit and Debit Cards from Same Institution by Household Income Value of Combined Credit/Debit Card Rewards Likelihood of Using Debit Card More Often Due to Savings Program by Age Selected Debit Card Rewards Programs Overall Debit/ATM Card Usage for Purchases

Methodology:	1,000 interviews with consumers age 18 or older	Price: $495.00
Publication:	October 2007	Buy Online